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Customer Satisfaction Dissertation Topics


ABSTRACT Customer satisfaction is a major concern to any business that intends to increase its sales. This research will be based on the need to understand what customers expect from business in an effort to improve success of a business. The research is planned to use a qualitative approach to collect data on the research topic.


  • Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customers play an important role and are essential in keeping a product or service relevant; it is, therefore, in the best interest of the business to ensure customer satisfaction and build customer loyalty.

  • The form of activities which is effective from the point of view of Customer satisfaction and Swot analysis. To understand what kind of services and customization customers want. To understand the customer needs and expectation from company. Developing innovative methods of approaching the target group .

  • Be visual when writing dialogue for scripts. Always tell the story from a visual point of view. As you are writing this dialogue try to run the movie in your head at the same time. A good exercise would be to watch a movie or a television show and write the dialogue from the show. Then turn off the TV and read the dialogue alone.

 

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